 We disclose our privacy policies and procedures in this document.
By submitting your information to us in any of our apartment search forms, our registration form, any of our co-branded pages or offsite partner forms, you are opting into our limited advertising program.
We do not sell or rent your personally identifiable information to third parties for marketing purposes without providing you with a choice to opt out from such programs.
We allow all users to opt out at any time from receiving e-mail, telemarketing, and direct mail messages from Rent-Direct.com, our partners, or third parties we work with. Click Here to Opt Out.
If we decide to change our privacy policy, we will post those changes to this privacy statement, the homepage, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our homepage.
What personally identifiable information does Rent-Direct.com collect?
Registration Data
During registration, Rent-Direct.com/Apartments Illustrated, Inc. may collect personal information including your name, address, email address, birth date, gender, zip code, phone number and areas of interest regarding products and services. After providing Rent-Direct.com/Apartments Illustrated, Inc. with this information, you are no longer anonymous.
Other data collected
From time to time, Rent-Direct.com/Apartments Illustrated, Inc. may collect additional personal and non-personal information about you. This information is never sold. This may include:
- Credit card information to process your request for products, programs, or services.
- Information you provide when registering to receive goods or services from one or more of our partners.
- Information you provide when entering into promotion sponsored by Rent-Direct.com and/or one of our partners.
- Information you provide when filling out a user survey.
- Publicly available information that we obtain from third parties.
Rent-Direct.com/Apartments Illustrated, Inc. will make an effort to include a link to the Privacy Policy if we ask you for additional personal information.
As is true of most Web sites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.
We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users' movements around the site and to gather demographic information about our user base as a whole.
We do not link this automatically-collected data to personally identifiable information.
We do analyze where individual IP addresses have come from to enter Rent-Direct.com through tracking and web stat applications. No personal data is obtained through our tracking and stat information beyond the IP address of the visitor.
A cookie is a small text file that is stored on a user's computer for recored-keeping purposes. We do not use cookies.
How does Rent-Direct.com use personal information?
We use the personal information you supply us, including your registration data, to enhance the Rent-Direct.com service, fulfill your requests for products, programs, or services, personalize your experience and provide you or permit others to provide you with special offers we think you will find valuable. We also use other information obtained from user site traffic patterns to better provide you with a personalized experience and special advertising offers and promotions. We view personalized advertising as beneficial to our users.
Rent-Direct.com uses the information described above to do, among other things, the following:
Personalize and enhance the Rent-Direct.com site and service such as advertisements we believe will be of interest to you.
Send personalized information about Rent-Direct.com and its site features, prizes and offers, unless you have opted out of receiving these types of communications.
Send you advertising from third parties including selected and trusted Rent-Direct.com partners, unless you have opted out of receiving these types of communications.
Provide your personal information to selected 3rd parties that offer you additional benefits to the Rent-Direct.com service, unless you have opted not to permit such sharing.
Provide you with advertising and other promotional offers that we believe will be of interest to you.
Contact users for feedback regarding Rent-Direct.com and Rent-Direct.com's partners via email surveys, telemarketing and Direct Marketing.
We may also use the information we collect to develop summary reports for our advertisers. An example of a summary report might be "100,000 people clicked on this link and of those people, 35% were registered users above the age of 25." We provide this information to assist our advertisers in determining how to promote their products. We do not tell our advertisers who it was that saw or clicked on their advertisements unless you have specifically told us this is acceptable.
Unless you have opted out of receiving special offers or emails from selected third parties, we also may provide a report to our advertiser which tells them who responded to a particular offer. For example, we might send you an email which offers you a discount on a particular service. If you click on that e-mail or accept an offer or discount contained therein, we may provide the advertiser with the information necessary to provide you with that discount or offer.
What choices are available to you regarding the collection, disclosure and distribution of personal information and how can you opt-out?
You can choose at anytime after registration [both Guest members and Full Members], to opt out of receiving emails from Rent-Direct.com or from having your personally identifiable information shared with selected companies that offer you free services as part of the Full Membership. If you want to opt out, you can do so by clicking here.
However, Rent-Direct.com may continue to use your personal information for internal purposes, to conduct promotions, to enhance your user experience or as necessary to administer the site or comply with applicable law.
Who has access to your personally identifiable information?
Your registration data is password-protected so that only Rent-Direct.com has access to this personal information. Rent-Direct.com takes steps to ensure that your information is treated securely and in accordance with our Terms of Service and this Privacy Policy. We use the latest in encryption technology, including 128 bit SSL encryption to ensure that any sensitive information that is sent by you to us via the Internet is protected from unauthorized interception. We employ the latest in firewall protection to prevent unauthorized access into our information storage areas. We also have back up servers and power supplies to guard against power outages and other natural occurrences that could pose a threat to the integrity of your personal information. A password is required in order for you to gain access to your account. Once an account has been terminated, measures are taken to remove those users from the system who no longer need access to our system.
All employees that we hire have to sign a confidentiality agreement that forbids them from disclosing any information to which the employee has access , to other individuals or entities. When an employee is terminated or is no longer with the company, we change the access codes that the employee used to access any customer accounts. Only those employees that are responsible for handling your account have access to your information. Additionally, employees in our technical department may have access to your information in order to conduct routine checks on the integrity of our system and in order to perform necessary maintenance work.
In order to process your credit card we have to consult with an out side credit card processing company. These processing companies are regulated by the banking industry and must meet certain security requirements in order to be in business. The processing companies will have access to your credit card information, billing address, name, and possibly your telephone number. The processing company will communicate with the issuing bank of your credit card in order to get final approval to charge your credit card for the product or services we are providing for you. Additionally, judicial requests by a duly authorized court will require us to divulge certain information regarding your account should that situation arise. Finally, should our company ever be bought or sold, your account information would then become the property of the new owner/entity.
Can I correct or remove information from your site?
You always have the option to view your account to make sure the information we have collected from you is indeed correct. You also have the option of removing any information from your account that you wish to keep private. However, please note that removing certain information such as your email address, contact information, and the like may greatly hinder our ability to effectively provide the service or products you have requested. We recommend, that you contact us first to discuss which information you may remove without interrupting the quality of service we intend to provide for you.
If your personally identifiable information changes, you may correct, update, or delete information by making the change on your member "Welcome" page when you log in to your account by clicking the "Change my search profile" or "Change my email preferences" link, or by emailing Customer Support at Info@Rent-Direct.com or by contacting us by telephone or postal mail at the contact information listed at the bottom of this page.
If you no longer desire our service, you may deactivate your account by clicking here or on the "Unsubscribe" link at the bottom of our emails and unsubscribing yourself from our system, or by contacting us by telephone or postal mail at the contact information listed at the bottom of this page.
Information about our "Tell A Friend" emails: If you choose to use our referral service to tell a friend about our site, we will ask you for your friend's name and email address. We will automatically send your friend a one-time email inviting him or her to visit the site. Rent-Direct.com stores this information for the sole purpose of sending this one-time email and tracking the success of our referral program.
Your friend may contact us at Info@Rent-Direct.com to request that we remove this information from our database or write or call us. Our contact informtion is at the bottom of this page.
How and when is information disclosed to 3rd parties?
In general, Rent-Direct.com does not disclose your personally identifiable information to any third party without first providing you with an opportunity to opt out except in special situations described below, such as to comply with the law or administer the site. Unless you have opted out after registration, Rent-Direct.com may make your personally identifiable information available to selected companies. You can elect not to use certain services or participate in certain promotions if you do not want your information shared with the third parties who are sponsoring or administering such promotions.
Some of our business partners (e.g., advertisers) may use cookies on our site. We have no access to or control over these cookies.
This privacy statement covers the use of cookies by this site only and does not cover the use of cookies by any advertisers.
In the event that all or substantially all of Rent-Direct.com's stock and/or assets are transferred or sold to another entity, Rent-Direct.com may transfer personally identifiable information to the acquiring entity."
Administering the Site and Compliance with Law: Rent-Direct.com/Apartments Illustrated, Inc. may disclose your personally identifiable information if we believe in good faith that we are required to do so in order to comply with applicable law, a subpoena, or other legal process. Rent-Direct.com may also disclose personally identifiable information when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating our Terms of Service or to protect the safety of our users and the public.
In addition, we may share your personal information under confidentiality agreements with certain third parties which assist us in developing, operating and maintaining Rent-Direct.com or for determining whether or not to provide you with new services or special offers. Rent-Direct.com also may disclose or access personally identifiable information for administrative and other purposes that we believe are necessary to develop, maintain and improve our products and services. This may include delivery services, fulfillment houses, and other similar entities.
Apartments Illustrated, Inc. is a licensee of the TRUSTe Privacy Program. TRUSTe is an independent, non-profit organization whose mission is to build user's trust and confidence in the Internet by promoting the use of fair information practices. This privacy statement covers the site http://www.Rent-Direct.com. Because this Web site wants to demonstrate its commitment to your privacy, it has agreed to disclose its information practices and have its privacy practices reviewed for compliance by TRUSTe.
If you have questions or concerns regarding this statement, you should first contact Nathan Burdick at 212-807-1414 x204. If you do not receive acknowledgement of your inquiry or your inquiry has not been satisfactorily address, you should contact TRUSTe at TRUSTe WATCHDOG LINK. TRUSTe will then serve as a liaison with us to resolve your concerns.
Who can you contact with questions regarding this policy?
Questions regarding this statement should be directed to:
Rent-Direct.com Customer Service.
101 Fifth Avenue
4thFloor
New York, NY 10003
212-807-1414
You can email us at: Info@Rent-Direct.com
Effective: 7/30/01 - revised 2/3/06
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